Overview

Overview

Brief introduction

"The World Health Industry Conference"(W.H.I.C.) is a Chinese health and Family Planning Committee of the China Association subordinated to international exchange of medical care; health care, China Nutrition Council; China International Health Industry Expo, American economic and Trade Association; American Association of traditional Chinese medicine; China-America Health Care Products Association; Russia-Asia Business Center; Moscow Chamber of Commerce and industry; Germany daily life Science Research Institute; China-Japan commercial exchange; South Korea Organic Farming Association; International Business Federation; World Health Industry Federation; and other relevant agencies jointly launched the international exhibition activities of health industry.The world health industry conference is held annually in Beijing, China. It is composed of three parts as follow: Industry Forum, product expo and public welfare activities. It is honored as the highest level event of the global health industry.

Presently, the “World Health Industry Conference” was six time consecutive and successfully held in 2012; 2013; 2014; 2015; 2016 and 2017 in Beijing,China. China Chairman of the Chinese National Committee of the Chinese Political Consultative Conference(CPPCC ) Jia Qinglin, German Chancellor Angela Merkel, the President of Singapore Chen Qingyan, Spanish Prime Minister Zapatero, the former Prime Minister Hatoyama Yukio, WHO General Director Chen Feng fuzhen and other domestic and foreign political dignitaries leaders at home and abroad have been sending congratulations. Vice Chairman of the Standing Committee of Chinese National People's Congress, Zhou Tienong attended twice to the meeting and announced for its opening. Nearly more than 40 countries, political and business leaders and industry elite from the United States, Russia, Germany, Britain, Canada, Italy, Turkey, Spain, Brazil, India, Saudi Arabia, Japan, South Korea, Australia, Kampuchea, Pakistan,etc, gathered in Beijing. Every year, there are more than fifty thousands (50.000) spectators who witnessed the convening of the previous World Health Industry Conference Expo.

The seventh session of “World Health Industry Conference” of 2018 is approved and organized by Chinese Ministry of Commerce, and get assistance from multiple institutions or ministries, and many international organizations.The opening ceremony will be held on April 8, 2018 - to end on April 10, 2018 at the Beijing National Conference Center; with industry forum and other related activities.The forum representatives will breakthrough 40 countries and regions. Exhibitors will exceed two thousands in attending countries’ Expo, and the audience will exceed 80 thousands people. It will become another important conference to promote the development of human health.

 

 

The meaning of the conferences emblem

The word "W.H.I.C." below the emblem is the English abbreviation of the World Health Industry Conference.

The pattern of “World Health Industry Conference” emblem symbolizes the Global nature of the “World Health Industry Conference”; the blue, colour of the sea; the green represents health, the human hope for a healthy environment, green land symbolizes the infinite vitality, long lasting human health. This is the hope of “World Health Industry Conference”.


 

Mascot of World Health Industry Conference

Description of the mascot "strong tiger"

Theme image

“Tiger” is the world favorite animal many people like, it is the king of all beasts. In Asia, Chinese folk custom reveres “Tiger” as an auspicious animal, considered like a fetish that wards off evil spirits from the houses. "Tiger" and "Fu", "Fu"’s meaning is “fortune, wealth. According to the legend, God Zhao Gongming is accompanied by “tiger” and become wealthy. So having “Tiger” is a source of wealth and fortune. Tiger is the national animal of India, both South Korea and North Korea are symbolized by tiger. In 1988, the Seoul Olympic Games used small tiger “Hodori” as a mascot. In Europe, Germany has the title of "European Tiger" or "Rhine Tiger". France and Germany are also the countries that like tiger. In America, most people prefer the term "jaguar," and the United States has conducted an animal survey that put tiger at top first ranking. The worldwide 73 countries and more than 50,000 questionnaires have been collected on the "the animal planet" channel, and tigers win by defeating dogs and dolphins and become the "most loved animals". Therefore, the world's favorite animal "tiger" is used as a mascot. It is in line with the “World Health international Industry Conference” brand requirements.

Design concept:

“Tiger” is one of the strongest and healthiest animal familiar to people. We tend to associate health with tiger. Everyone wishes their children to be like little “tigers”, healthy. The same, all men wish to live as strong as tigers”. Even to describe a woman's health, there is a folk idiom of "thirty as a wolf, forty as a tiger". The mascot of "World Health Industry Congress" was designed with the image of "tiger", which highlighted the conference topic that is "human health attention". The mascot, named "strong", in concert with the tiger's image and expresses "strength and health", and further strengthens the topic of the conference’s requirements.

It is an easy name, and in the Chinese folklore , it looks like children appellation. It is attractive to people, auspicious, highlighted the trend of "health industry" and comes from traditional culture and the era of international image.

 

Moral Act:

The mascot "strong Tiger" is designed by personification. The image is healthy and lively, full of vitality, lovely form and rich in connotation. The confident smile and arms spread across the Healthy “World Congress”, welcome friends from all over the world and look forward to meeting, sharing dreams and health.The posture of "strong Tiger" has not only shown the close relationship between health and sports, but also implied that the "World Conference on Health Industry" is coming. It symbolizes the trend of "Healthy Industry" to lead the development of the global economy. The mascot "Strong Tiger" has a prominent theme and rich connotations. Through its lovely artistic forms, it creates healthy atmosphere for the conference. "Strong" with succinct structure, easy to remember and to spread, It is believed that it will bring the attention of all parts in the souvenirs and products development in order to highlight the brand and international image of the "World Health Industry Conference" with unique bright spots in addition.